April 13, 2016
Customer Experience

Who Is the Mythical Millennial Consumer?

Medallia’s Senior Director of Research offers findings about this growing generation

A version of this article was originally published at Loyalty360 on April 1, 2016 Remember a world without the Web? Smart phones? Social media? If you’re a Millennial, you probably can’t. As the first “digital natives,” this generation’s worldview has been radically shaped by the rapid evolution of new, game-changing technologies that provide unprecedented access …

Beth Benjamin
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March 8, 2016
Customer Experience

Millennial Customers: Harder to Please in Retail, Until They’re Not

Millennials. The generation often brings to mind words like “entitled” and “demanding”. These stereotypes are used particularly often to describe how Millennials act as customers — flighty, impatient, and generally harder to please. But is this really true? And if so, what does this fickle generation want from a shopping experience? The question gains importance …

Haley Sayres
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