Beth Benjamin
Beth Benjamin Sr. Dr. CX Strategy Research
Beth Benjamin is the senior director of Medallia’s CX Strategy Research group. She has more than 20 years of experience conducting research, teaching and writing in the field of organizational science. Formerly the head of the Stanford Graduate School of Business’ Center for Leadership Development & Research and the Stanford GLOBE Initiative, Ms. Benjamin has led research and consulting projects for large organizations, small startups, nonprofits and professional services firms, often on an international scale.

April 13, 2016
Customer Experience

Who Is the Mythical Millennial Consumer?

Medallia’s Senior Director of Research offers findings about this growing generation

A version of this article was originally published at Loyalty360 on April 1, 2016 Remember a world without the Web? Smart phones? Social media? If you’re a Millennial, you probably can’t. As the first “digital natives,” this generation’s worldview has …
Beth Benjamin