Beth Benjamin

Many CEOs hope to boost their companies’ competitiveness and long-term success by improving the customer experience they deliver. What they don’t always recognize is the importance of building executive and organizational alignment. Without the buy-in of senior leaders across departments, creating a successful customer experience initiative can be especially challenging,

Many CEOs hope to boost their companies’ competitiveness and long-term success by improving the customer experience they deliver. What they don’t always recognize is the importance of building executive and organizational alignment. Without the buy-in of senior leaders across departments, creating a successful customer experience initiative can be especially challenging,

A version of this article was originally published at Loyalty360 on April 1, 2016 Remember a world without the Web? Smart phones? Social media? If you’re a Millennial, you probably can’t. As the first “digital natives,” this generation’s worldview has been radically shaped by the rapid evolution of new, game-changing

A version of this article was originally published at Loyalty360 on April 1, 2016 Remember a world without the Web? Smart phones? Social media? If you’re a Millennial, you probably can’t. As the first “digital natives,” this generation’s worldview has been radically shaped by the rapid evolution of new, game-changing