April 13, 2016
Customer Experience

Who Is the Mythical Millennial Consumer?

Medallia’s Senior Director of Research offers findings about this growing generation

A version of this article was originally published at Loyalty360 on April 1, 2016 Remember a world without the Web? Smart phones? Social media? If you’re a Millennial, you probably can’t. As the first “digital natives,” this generation’s worldview has …

Beth Benjamin