April 13, 2016
Customer Experience

Who Is the Mythical Millennial Consumer?

Medallia’s Senior Director of Research offers findings about this growing generation

A version of this article was originally published at Loyalty360 on April 1, 2016 Remember a world without the Web? Smart phones? Social media? If you’re a Millennial, you probably can’t. As the first “digital natives,” this generation’s worldview has …

Beth Benjamin

Sr. Dr. CX Strategy Research
March 22, 2016
Customer Experience

Hospitality Companies: Social Media Matters for More Than Just Rankings

A version of this article originally appeared in Hotel Executive on March 7, 2016. As the use of social media becomes more pervasive, its impact on businesses becomes more significant. Digital conversations about your hotel are taking place all the …

Beth Benjamin

Sr. Dr. CX Strategy Research
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