ACTION-ORIENTED ANALYTICS

Uncover meaningful insights from every interaction 

Understand, anticipate, and power proactive engagement at every interaction

Get a demo
ACTION-ORIENTED ANALYTICS

Uncover meaningful insights from every interaction 

Understand, anticipate, and power proactive engagement at every interaction

Get a demo

Make your data work for you 

Data is everywhere and it is not getting any simpler to decipher with more touch points across multiple disparate systems. Action-oriented analytics and artificial intelligence can magnify the impact of every customer and employee experience by providing data-driven guidance at critical decision points.

Medallia Athena is an AI technology layer that helps turn the exploding volume of customer, employee, and product journey data across a multitude of channels into a 360-degree view that drives action to improve experiences.

Analyze 

every experience

Detect 

new trends

Predict

customer needs

Measure 

action impact

Prioritize 

action areas

"In an ultra competitive, complex environment with a multifaceted guest journey, it was a game changer to understand that there were different moments that mattered for different guest segments across our journey."

Jon Yuill

Manager of Research and Insights at WestJet

Analytics everyone can take action on

Personalized reports, intuitive workflows, and AI-driven topic and theme based alerts empower every employee, from the C-suite to the frontline, to take action on the root cause of issues. Get the right insights at the most granular level to the right person based on their roles and permissions, no matter the market, location, or language.

Explore themes in real-time across any segment or data source. Our Action Intelligence identifies customers in needs of attention and surfaces the most actionable feedback. 

AI that’s easy to maintain

Our adaptive machine learning models are out of the box and automatically improve over time, reducing the operational burden on your team. Fine tune or train your AI predictive models to proactively predict customer behavior and take action based on your business needs.

AI Models that anyone can build

Athena Studio enables organizations to create custom AI models and analytics for unstructured data without any coding. Our pre-made templates and tagging interface give the power of machine learning to your teams that know the business best. You can also rapidly create and train new models and detect the topics and themes suited to your business - all without any coding.

Analytics for every part of your business