Guide
The Power of Closed-Loop Feedback
CVS Health embarked upon an ambitious, enterprise-wide journey: to use closed-loop feedback (CLF) to engage with their customers, making them feel seen, heard, and valued. This quest to deliver more human-centered, personalized experiences required the CVS Health team to continuously listen to their customers at key points along their journey. They utilized Medallia's state-of-the-art platform to close the loop on consumer feedback for all survey programs to achieve a long-term, positive impact on its customers and business.
Learn how CVS Health, in collaboration with Medallia, is successfully using CLF to create a strong voice of the consumer (VoC) foundation to listen, learn, and act in impactful ways.
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